Get personalised advice for your finances, family and future — all in one place

Helping you take control of your money with FCA-regulated advice on financial planning, inheritance, wills and protection — all supported by secure technology in one place.

✔ FCA-regulated advisers
✔ UK-wide 1-to-1 personal support
✔ Secure technology you control

Plouta: Your Financial Wellbeing Hub

Your Path to Financial Freedom Starts Here

Helping you make smarter money decisions from retirement planning and ISA investing to navigating inheritance tax. At Plouta, we are here to guide your finances onto a healthier path with practical tips, expert-backed advice, and tools to build long-term financial resilience.

Financial advice: enhanced by technology, not replaced by it

Unlike AI-only apps or comparison websites, Plouta combines:

  • Dedicated Plouta advisers focused on your goals

  • Secure technology to manage your financial journey

  • Ongoing support through our financial management app

  • Total Privacy: Your information stays between you, your adviser, and your secure Plouta App.

Regulated, independent advice you can trust

The Future of Your Wealth. Human Expertise, Empowered by Plouta.

  • Financial Advice

    Pensions, investing, ISAs and long-term planning.

  • Inheritance Tax Advice

    Protect your estate and plan your legacy confidently.

  • Insurance & Protection

    Life insurance, income protection, critical illness and mortgages.

  • Wills & Estate Planning

    Ensure your wishes are clear and legally structured.

One Mistake, One Bill, One Accident:

Don’t Leave Your Family a Financial Puzzle They Can’t Solve.

  • Retirement Planning

    Financial Advice: Your Map to £48,000 Extra

    Expert Guidance for Life’s Big Decisions.

    Studies show that UK savers who take professional financial advice are, on average, £47,706 better off over a decade than those who go it alone. Our partnered FCA regulated independent financial advisers provide the technical expertise to ensure your wealth grows, while you stay in control.

    How can we help:

    Bespoke Roadmaps: No generic tips. Your partnered adviser builds a plan around your specific goals, whether that’s retiring five years early or buying your next home.

    Objective Discipline: When markets move, your adviser stays calm, stopping you from making emotional mistakes that can derail years of saving.

    The Plouta Advantage: Your adviser sets the strategy; the Plouta App tracks the results. You get human wisdom with digital speed.

  • Inheritance Tax (IHT) Planning: Protect Your Family’s Future

    Inheritance Tax (IHT) Planning: Because 40% is Too Much to Leave to Chance.

    Protect Your Family’s Inheritance from the "Stealth Tax."

    With tax thresholds frozen for years to come, more family homes are falling into the IHT net than ever before. Without a plan, HMRC could become the primary beneficiary of your hard work. Our partnered IHT specialists help you navigate complex allowances to ensure your legacy stays with your family.

    How can we help you:

    Strategic Gifting: Utilising the '7-year rule' and annual allowances before the rules change again.

    Spousal Transfers: Maximising the transferability of the new £2.5M allowances to protect family businesses.

    Real-Time Projections: Use the Plouta App to see your estimated liability today and watch it decrease as your partnered adviser implements your bespoke strategy.

  • Tax Efficiency

    Insurance & Protection: The Foundation of Your Wealth

    If You Couldn't Work Tomorrow, Who Would Pay the Bills?

    Your ability to earn an income is your greatest financial asset, potentially worth millions over your career. Yet many of us protect our phones more carefully than our salaries. We connect you with protection experts who provide "kitchen table" advice, visiting you at home to build a safety net that actually works.

    How can we help you:

    Income Protection: Replacing your salary if you’re unable to work, so the mortgage stays paid.

    Critical Illness: A tax-free lump sum to give you breathing space during recovery.

    1-2-1 Home Visits: Our partnered protection advisers visit you across the UK to explain the fine print face-to-face—no confusing comparison sites, just clear protection.

  • Life Milestones

    Wills & Estate Planning: More Than Just a Document

    Control Your Legacy. Don’t Let the Government Decide.

    Currently, 63% of UK adults do not have a valid Will. Without one, the government decides who inherits your assets, and unmarried partners are often left with nothing. With complex family structures and rising asset values, a professional Will is the only way to guarantee your wishes are legally watertight.

    How can we help you:

    Bespoke Will Drafting: Our partnered legal specialists draft Wills and Trusts that reflect your specific family dynamics and protect against future disputes.

    Lasting Power of Attorney (LPA): Appoint people you trust to make decisions for you if you are ever unable to, preventing costly legal gridlock for your family.

    The Digital Vault: Your physical Will is safe, but its digital twin lives in your Plouta App, ensuring your executors can find your instructions instantly when they are needed most.

How Plouta Can Help You

Plouta is not a comparison website. Our dedicated regulated partnered advisers work directly with you to build long-term financial wellbeing.

  • 1. Book a discovery call

    Start with a no-obligation conversation with a Regulated Plouta adviser via website or App.

  • 2. Get structured guidance

    Receive personalised recommendations based on your goals. Securely managed in Plouta App.

  • 3. Manage everything in Plouta

    Track progress, store documents and book follow-ups through the Plouta app - all in one place.

How Financially Well Are You Really?

Take the Plouta financial wellness 1 minute test to discover how healthy your finances are.

Grow your wealth with our experts insights

  • Ask Plouta for Personal Finance & Investment advisers in the UK

    Personal Finance

    Learn how to grow your money with smart investing strategies. Explore ISAs, stocks, and long-term wealth-building tips. Make your money work harder for your future.

  • Ask Plouta for Pension & Retirement Planning advisers in the UK

    Pension & Retirement

    Whether retirement is near or far, it’s never too early to plan. Get expert tips on pensions, early retirement, and income strategies. Secure the lifestyle you want later in life.

  • An elderly couple smiling and sitting at a table with a younger person, likely discussing something on a laptop, in a cozy home setting with bookshelves and window blinds in the background.

    Tax & Inheritance

    Discover how to reduce your tax burden and protect your legacy. Learn about tax allowances, IHT tips, and estate planning strategies. Keep more of what you’ve earned for future generations.

Join the Plouta Financial Wellness Community

Financial wellbeing means feeling confident and in control of your money now and in the future. It’s about reducing stress, making smart decisions, and being prepared for life’s surprises.

Expert Advice You Can Trust. A Digital Hub You Can Control.

Our advisers and Plouta App can help you with life's major decisions in many areas...

Pensions  & Retirement  |  Investments  |  Savings  & ISAs  |  Business Finance

Tax Planning  |  Insurances  |  Financial Planning  |  Mortgages