Cookie Policy

Last Updated: 9 May 2026

This Cookie Policy explains how Plouta ("Plouta", "we", "us", or "our") uses cookies, pixels, software development kits (SDKs), and similar technologies when you use our website, mobile applications, and related services (collectively, the “Services”).

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website or use an app. Cookies help websites and apps recognise your device and store certain information about your preferences or actions.

We may also use similar technologies including:

  • Pixels

  • Tags

  • Web beacons

  • SDKs

  • Device identifiers

  • Local storage technologies

For simplicity, we refer to all of these as “cookies” throughout this policy.

2. Why We Use Cookies

We use cookies and related technologies to:

  • Operate and secure our platform

  • Enable essential website and app functionality

  • Remember your preferences

  • Analyse platform performance and usage

  • Improve user experience

  • Measure advertising effectiveness

  • Personalise content and features

  • Prevent fraud and abuse

  • Understand how users interact with Plouta

3. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for the operation of our Services and cannot be switched off.

They are used for:

  • Account login and authentication

  • Security and fraud prevention

  • Session management

  • Load balancing

  • User interface functionality

  • Remembering privacy preferences

Without these cookies, parts of our Services may not function properly.

B. Analytics & Performance Cookies

These cookies help us understand how users interact with our Services so we can improve performance and user experience.

They may collect information such as:

  • Pages visited

  • Time spent on pages

  • Navigation behaviour

  • Device and browser information

  • App interaction data

  • Error reports and diagnostics

We may use services including:

  • Google Analytics

  • Firebase Analytics

C. Functional Cookies

These cookies allow the Services to remember choices you make and provide enhanced functionality.

Examples include:

  • Language preferences

  • App settings

  • Notification preferences

  • Saved user preferences

  • Accessibility settings

D. Advertising & Marketing Cookies

These cookies may be used to:

  • Measure advertising performance

  • Deliver personalised advertisements

  • Build custom audiences

  • Track campaign effectiveness

  • Understand engagement with ads and marketing campaigns

We may use advertising technologies from:

  • Google Ads

  • Meta Ads (Facebook & Instagram)

  • LinkedIn Ads

These platforms may use cookies, pixels, SDKs, and similar technologies to recognise your device across websites and apps.

Where permitted by law, we may also use encrypted or hashed identifiers such as email addresses for audience matching and advertising measurement.

4. Mobile App Technologies

When using the Plouta mobile application, we may use SDKs and device technologies to collect:

  • Device identifiers

  • App usage statistics

  • Crash reports

  • Notification tokens

  • Performance diagnostics

  • Security information

This helps us maintain app security, improve performance, and provide core functionality.

5. Third-Party Cookies

Some cookies are placed by third-party services that appear on our website or app.

Third-party providers may include:

  • Google

  • Meta

  • LinkedIn

  • HubSpot

  • Firebase

These third parties may collect information directly from your browser or device in accordance with their own privacy policies.

We do not control third-party cookies once enabled.

6. Your Cookie Choices

When you first visit our website, you may be presented with a cookie consent banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage cookie preferences

You may change your cookie preferences at any time through our cookie settings tools.

You can also manage cookies through your browser settings.

Please note that disabling certain cookies may impact the functionality and performance of our Services.

7. Browser Controls

Most browsers allow you to:

  • View cookies

  • Delete cookies

  • Block cookies

  • Manage site permissions

For more information, visit:

8. International Data Transfers

Some third-party cookie and analytics providers may process information outside the United Kingdom.

Where international transfers occur, we implement appropriate safeguards in accordance with UK GDPR requirements.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • changes in technology,

  • legal requirements,

  • or updates to our Services.

The latest version will always be available on our website.

10. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact:

Plouta Technologies Ltd
189 Belmont Road
Erith
DA8 1LE
United Kingdom

Email: support@plouta.com

ICO Registration Number: CSN1694707